To start the design process, I first researched the competitor craft company websites to see the layouts, colors, fonts, etc. I then created a design plan and design brief. I created different personas for this website to help design around the types of users who could benefit from a more efficient craft website. Finally I created user flows and then started the layouts for the wireframes and mockups.

This website redesign is more visually appealing with softer colors, concise sections of pages, organized products, and an easier checkout system at the end.